About Prabhu Steels

Prabhu Steels is a leading distributor of Iron and Steel products based in the southern Indian state of Kerala. In the last two decades, the company has been closely associated with the primary steel makers to make available their products in the state. In 2005, Tata Steel, India’s leading and most respected company, appointed Prabhu Steels as their sole authorized distributor in Kerala for their flagship Tata Tiscon reinforcement steel bars.

Over the years, Prabhu Steels has developed a robust network of retailers across Kerala aimed at providing the end consumer the very best in the industry in terms of product quality and service experience. Later the product basket expanded with:

  • GI Hollow Section
  • H & I Sections
  • Durashine
  • Pravesh Doors
  • Tata Pipes
  • Dvar Designer Steel Gate

Achievements

  • Durashine Masters in Channel Program 2016-2018
  • Winners of Best Galvy Structura Performance Retail 2017
  • Tata Steel-Tubes SBU Star performance winner for Market Development Initiatives 2017
  • Certificate of appreciation from Ministry of Finance in Platinum Category 2015-2016
  • Certificate of appreciation from Ministry of Finance in Platinum Category 2016-2017
  • 2014-2012 - Tata Steel’s Award for the Distributor with ‘Highest Performance Improvement in Retail Sales’
  • 2011-2012 - Tata Steel’s Award for the Distributor with ‘Highest Performance Improvement in Retail Sales’
  • 2010-2011 - Tata Steel’s Award for the Distributor with ‘Highest Performance Improvement in Retail Sales’
  • 2005-2006 - Tata Steel’s Award for ‘The Best New Distributor’
  • Assessed by Ernst & Young and ranked 2nd in HR practices among 32 distributors across India
  • Tata Tiscon ‘Award of Excellence’ 2019
  • Tata Tiscon ‘Award of Appreciation’ For The Year 2019
  • Tata Tiscon ‘Best channel partner’ [Emerging Category] 2019
  • Tata Pravesh – ‘Award For Best Channel Management’ 2019
  • Tata Structura Z+ ‘Award For Highest Online Booking’ 2019
  • Tata Structura Z+ ‘Award For Best Distribution In India For Consumer Engagement & E-Commerce’ 2019
  • Tata Structura Z+ ‘Nature Award’ 2020
  • Tata Tiscon ‘Go Green Award‘ 2020

Chairman's Message

The Prabhu Steels group of companies had a humble beginning in 1996 and due to the focus on consistent growth, customer needs and business excellence; we are now one of the leading players in the iron and steel industry in the state of Kerala.

Our logo represents a pinwheel that is continuously moving ahead and thus reflects momentum, agility and vigour. The tagline ’building trust’ resonates our belief that with greater transparency, sense of purpose and customer orientation, business goals can be achieved consistently. Our approach to business involves providing the best-in-class product-service package to the customer.

Today, Prabhu Steels is at the forefront of steel distribution business with India’s leading brands in its portfolio and we believe that the future holds for us unlimited success primarily due to the belief and support of our employees, business & channel partners and our most valuable customers.

VISION

To be Kerala’s most respected company in the iron & steel industry, working to build trust and improve the total experience of our customers.

MISSION

To establish high quality product and service solutions to home-builders through partnership with diverse stakeholders keeping transparency in business as important and thereby helping the company to scale to the heights of excellence.

VALUES

  • Commitment & Integrity
  • Innovation & Business Excellence
  • Consistent performance & Stakeholders Satisfaction
Have any question or need any assistance?
Request a Quote